Mar 232013

I gave a presentation on Understanding how researchers and practitioners use STM information at the Association of Subscription Agents annual conference The 3 Rs: Reach, Readership and Revenues last month.

The (over-long!) subtitle was How data analytics and field research are transforming our understanding of researcher and practitioner use of STM information, but more specifically the theme was understanding how to design information products and services for researchers and practitioners against a background of information abundance (aka information overload).

I am particularly interested in the powerful combination of online analytics, user segmentation and contextual enquiry. I gave a couple of recent examples (Elsevier’s ClinicalKey and Wolters Kluwer’s OvidMD launches), and reference Richard Harrington’s classic HBR account [1], but Michael Mabe pointed out that the Superjournal project predated these (and was arguably more relevant to the ASA audience).

[1] Harrington & Tjan 2008 Transforming Strategy One Customer at a Time, Harvard Business Review