A New York Times story from last week:Several major research libraries have rebuffed offers from Google and Microsoft to scan their books into computer databases, saying they are put off by restrictions these companies want to place on the new digital collections.The research libraries, including a large consortium in the Boston area, are instead signing on with the Open Content AllianceThe key issue is the terms of Google & Microsoft deals that prevent making the scanned material available to other commercial search services.
Both Google and Google Scholar are slowly incorporating an increasing amount of this content, and these data will be appearing in search results for Google and Google Scholar.This will make Google Scholar significantly more useful as a research tool.In his comment on the move, Peter Suber said:This is notable for a wide range of reasons…. In contrast to the various European newspaper publisher-related lawsuits, Elsevier has clearly felt that…their ability to execute business strategy is unimpeded by encouraging greater content exposure….But this misses the point that the only part of the content that Google will reveal via its search engine is the part that is already publicly available – in most cases, the article’s abstract and bibliographic record, while the full article content will remain behind the same access controls as before.
I was a bit surprised to see in his presentation “Online Advertising in Scholarly Journals:the Opportunities, Risks, and Rewards” to the STM Spring Conference in April, Richard Newman of the American Medical Association felt it necessary to explain how Google’s AdSense and AdWords programmes work…. Anyway, if you’re looking for a primer on online advertising, covering the different kinds of advertising, the size and growth of the market, challenges and innovation, current and future trends, and lots of links, I can recommend this recent post on the MediaShift blog: Your Guide to Online Advertising – From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips.
I did a short piece on the launch of two online ad networks (Reed Performance Network and GlobalSpec) a couple of days ago.Now Scott Karp has a very interesting post on Publishing 2.0 on online ad networks and in particular on Openads, the open source ad serving software company…. But for highly targeted advertising, independent niche publishers have a unique relationship with their readers, and are in the best position to judge what is most relevant to their readers (and Google has shown that relevancy is a huge driver of advertising value).
RPN is fully transparent, giving publishers complete control over which advertising campaigns run on their website, while letting advertisers see all websites where their ads will appear.On the same day, GlobalSpec (a specialised search engine covering engineering and technical industries) announced the launch of the Industrial Ad Network, an online banner advertising network designed to reach members o the manufacturing, industrial, technical and engineering community. From the press release:Companies who participate in GlobalSpec’s Industrial Ad Network can include their banner advertisements on more than 200 Web sites within the industrial sector, resulting in millions of targeted impressions each month.
Under the agreement, Google will digitize “significant portions from CIC library general collections,” with each university to contribute “collection areas of particular strength and distinction.”… as a part of the agreement, the consortium will be able to create a “shared digital repository” that will enable CIC librarians to access the full content and “collectively archive and manage” as many as five million public domain works held across the CIC libraries.